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Displaying posts tagged 'convergence'. Show all posts
Convergence and diversifying your traffic
Jonathan Bowers, December 18th 2006, 10:47AM
It seems that writing about convergence these days always brings one pre-requisite with it: Google.
Following talks with Orange the search leader is preparing to deliver a new generation of mobile phone content in what is described as a multi-billion dollar partnership.
Just yesterday a colleague and I were discussing the time it takes to access the net on a mobile phone and the quality of information available. I joked that we should download Google Earth. And now, the two superbrands are looking to make this a reality by 2008.
I wouldn't be surprised if Orange followed this up with the acquisition of Tiscali's UK division, which is on the plate for around £600m right now. However, Orange is reportedly up against BT, BSkyB, NTL and Carphone Warehouse amongst others.
The online landscape is changing quickly and deals being done now are likely to have major influences on the state of the net in the years to come.
Tags: convergence, google, orange, telecommunications
# Comment (0 comments)
Convergence and keeping your traffic
Jonathan Bowers, December 7th 2006, 10:20AM
We're experiencing the early stages of convergence and the big players are doing their best to bolster online offerings so that once they've got visitors, they keep them as long as possible.
SKY is a good example, having just announced a new deal with Google, which extends News Corp's relationship with the Search giant into the TV online arena. The deal allows them to have that little bit more control over the choices users make while on their sites.
We've looked at News Corp before and Murdoch's about turn on the Internet. I'm interested to see how the public debate over SKY's stake in ITV will develop considering last night's meeting of MP's at Parliament.
Elsewhere, Richard Branson has called it undemocratic and C4 are equally unhappy. Of course, the debate is about much more than just TV. ITV has been diligently developing an online offering including it's acquisition of Friends Reunited a year ago this week. Couple this with SKY and you have the most comprehensive network of online content in the UK.
It's no wonder they're all a little unhappy. Only the BBC will be able to compete and I wonder how much they'll struggle.