As the nation takes to the polls for the closest election in a generation, the true winner of the first digital election has already been identified as social media. Following its influential role in Barack Obama’s 2008 US election campaign, the key party leaders have all identified Facebook, Twitter and YouTube as ways to engage [...]

If anyone was still in doubt about web users’ appetite for watching streamed content online then YouTube’s latest figures should be all the convincing they need. The website’s founder, Chad Hurley, stated last week that YouTube is now getting over a billion hits a day from a global audience hungry for video content on the [...]

Google recently added forum results to its search listings. The aim is to include more social media in its results mix. But is it a good idea? Well they say variety is the spice of life and it terms of delivering a wide scope of options, including social media would be a good thing. This [...]

Big online news stories at the moment all seem to be about getting hold of the gold at the end of the rainbow from new media web portals. In terms of pure visitor numbers the likes of YouTube, Facebook and Twitter are undoubted giants of the internet but all are yet to successfully convert their [...]

Beleaguered ITV boss Michael Grade has referred to online video sites, such as YouTube, as ‘parasites’ to commercial broadcasters. See Brand Republic article . In an interview at the IBC technology conference, the former Channel 4 and BBC man reportedly said operators such as YouTube, Google and Joost are “parasites” living off the TV shows [...]

This week a US court delivered a landmark ruling that raises questions about internet users’ rights to privacy. The ruling comes from the high-profile and very bitter legal dispute between YouTube and Viacom. In case you are not familiar with the case here is the background. US broadcasting company Viacom alleges that YouTube infringes its [...]

Literally moments after I posted the last blog, I noticed a story on the UKFast website which reveals another big content provider deal for YouTube. The BBC has signed a deal to create at least 2 dedicated channels on the site. They plan to show short clips from top rated programmes such as Dr Who [...]

Viacom’s announcement that traffic is substantially up on its various video content sites is dangerous news for YouTube, which was instructed to remove all content belonging to the media producer just over a month ago. According to Google Trends it’s less than a year since YouTube’s traffic overtook that of MTV, Viacom’s most successful website. [...]

We have been talking for a while about the importance of businesses placing themselves in the same arenas online that their target audiences appear in and the US Office of National Drug Control Policy has done just that by getting itself a YouTube page. They’ve uploaded their tv ads and are getting a respectable amount [...]