It is amazing what the internet has done for customer recommendation. With a record number of people saying that they search online for reviews of a product before purchasing, we’re now finding that the general public are becoming very savvy about what is and what is not genuine independent praise. The idea that we can [...]

The potency of word of mouth advertising on the Internet is not new, but often for the mainstream to take the shift online seriously, they require a traditional giant to coerce them. That’s why Proctor & Gamble’s announcing of the Internet as an emerging platform for brand building (outside of the regular banner ads and [...]