My viral video chart this morning alerted me to a great example of brand building. I hadn’t come across GOODMagazine.com before but a recent viral video posted on YouTube has certainly brought them a wider audience. It has been online now for 10 days and received 657,871 views to date. It’s called Internet Porn, which [...]

The potency of word of mouth advertising on the Internet is not new, but often for the mainstream to take the shift online seriously, they require a traditional giant to coerce them. That’s why Proctor & Gamble’s announcing of the Internet as an emerging platform for brand building (outside of the regular banner ads and [...]