In the film Wag The Dog, Robert De Niro is a spin-doctor drafted in by the US Government in a time of crisis. The President has been accused of sexual misdemeanours with a firefly girl and it’s about to hit the news just weeks before Election Day. De Niro needs a diversion and he turns [...]

The Direct Marketing Association in the US has done its first major survey focussed on the b2b sector, discovering that the biggest single area of spend is direct response communications.
The most interesting finding for me is that the US statistics separate off online marketing and online PR (termed new media). Within direct response communications, online [...]

An interesting question came up last week at the CIPR Northern Conference in Leeds.
Julia Hobsbawn had just been talking about how new media has changed the landscape in terms of reporting news and the rise of the columnist within newspapers.
The question was ‘We know journalists can’t do without PR, but can PR now do without [...]

I’m starting to look forward to the UKFast podcast from the Northern conference of the Chartered Institute of Public Relations on July 6th.
When you think about it - podcasting is a perfect form for this kind of information exchange. The organisers will not want to reveal everything from the event - as it devalues the [...]