As the nation takes to the polls for the closest election in a generation, the true winner of the first digital election has already been identified as social media. Following its influential role in Barack Obama’s 2008 US election campaign, the key party leaders have all identified Facebook, Twitter and YouTube as ways to engage [...]

So in the end the US Presidential contest was less of a battle than the preceding Democratic nomination process. But Why? Well it seems as though the message of change resonated powerfully with the US people. Either Obama or Clinton would have represented change and as a result the Democratic nomination was a very close [...]

It seems to me that politicians are really harnessing the internet now and truly undertanding the power that it can afford them. Well, they are in the US and France anyway. It’s not just that the presidential candidates themselves are doing it but by extention the online community is also creating a buzz about each [...]

If anyone still needs convincing that politics can feed its message through social networking then they only need to look at the battle going on between Hillary Clinton and Barack Obama. MySpace has created a section called Impact in the last week to encourage closer ties between the American Presidential candidates and it’s users. Similarly [...]

Google chief executive Eric Schmidt has been to meet Tony Blair and talk at the Conservative Party Conference this week. He’s been talking about the people power the Net has created and its effect on politics. It’s an interesting topic. It has already been said that the next US election will be won on the [...]