In the past week it has been suggested that search goliath Google is ready to anger some of the business world all over again by ramping up the ante on its controversial Adwords rules.
In May last year there was uproar when Google announced that it was changing its rules to allow paid search ad bidders [...]

About a month ago I blogged about the possibility of Twitter becoming a viable commercial venture for its owners. Back then I surmised that Twitter wanted it to be so, as did its venture capital backers who had pumped millions of dollars into the micro blog site with a view to recouping profit.
But I wasn’t [...]

Big online news stories at the moment all seem to be about getting hold of the gold at the end of the rainbow from new media web portals.
In terms of pure visitor numbers the likes of YouTube, Facebook and Twitter are undoubted giants of the internet but all are yet to successfully convert their popularity [...]

The inevitable tie up between property selling and Google Street View is now with us. I have come across my first press release from an estate agency claiming to have implemented Street View on its website.
whitehotproperty.co.uk, “the UK’s only dedicated repossession and part exchanged property website”, has announced that it has “added” Google Street View. [...]

New research from Brand Republic has found that the British public are prepared to have their browsing monitored to facilitate a more personalised service from the search engine providers.
Apparently Google intends to monitor user habits in order to target ads and this has alarmed privacy advocates who believe such acts are too much of an [...]

Thanks to the Internet we can all now post our opinions and observations on the world as they happen. Blogging has become a popular endeavour across the globe and it has even entered the business world as a legitimate new form of b2b and b2c communication.
The benefits of communicating in this way are numerous. Blogging [...]

Innovation is at the heart of UKFast. It is one of our five core values because striving to be innovative keeps us at the forefront of our industry, standing out from the crowd in terms of what we offer to clients.
One of our key areas for innovation is the advancement of green technologies and business [...]

A week on from my first blog on debating the value of online advertising, I have done some more thinking and some more reading and come up with an answer to the question of where to advertise online.
The answer is everywhere. OK a slightly facetious answer that isn’t that helpful but the point I’m making [...]

Back in May 2008 Google controversially changed its rules to allow companies to bid on rival trademarks. This afforded firms the potential opportunity to achieve top billing on rival terms. Understandably, this change generated a new campaign intensity that inevitably increased PPC prices.
However, new research from the Institute of Practitioners in Advertising states average click-through-rates [...]

Two outwardly unrelated articles grabbed my attention this week and it turns out that they are potentially closely related after all.
First of all a YouGov report suggested that online advertising was pretty ineffective, well at least on major sites it was. The 2009 Online Advertising Attitudes report, commissioned by ad network Addvantage Media, said that [...]