With the announcement that vodka.com is being sold for £1.5m it’s clear that emphasis on the right web name is still hugely important. However, with RSS becoming more mainstream, how much does the name of the site really matter?
I think this view may change depending on whether you’re a marketeer, a salesman, a content provider [...]

What with sex.com, damien-hirst.co.uk, bradpitt.com and many others all experiencing ownership disputes at one time or another, it would be easy to think that there’s plenty of import in a name.
In Sex.com, the book by Kieran McCarthy (to be published on Nov 2 this year) Kieran calls Network Solutions, the company in charge of the [...]