An article last week about Princeton University research into the sophistication of cyber attacks reminded me just how important it is for online businesses to take their security seriously. The great strength of the internet is its accessibility but unfortunately the trade off is that this can also be its vulnerability. Providing access to legitimate [...]
Posts Tagged ‘consumer confidence’
Beat cyber attacks with prudent vigilance
Real people – real recommendations
It is amazing what the internet has done for customer recommendation. With a record number of people saying that they search online for reviews of a product before purchasing, we’re now finding that the general public are becoming very savvy about what is and what is not genuine independent praise. The idea that we can [...]
E-commerce transparency
A new survey about internet consumers highlights a few very pleasing things that people like myself have been telling clients for some time. The survey by MoreComputers concentrates on the aspects of e-commerce sites that users find particularly displeasing. Having to register before being able to buy irks more than half of us, while hidden [...]