Posts Tagged ‘broadcasters’

For the first time since Internet adspend began its dizzying climb, television advertising spend has dropped. A new report into online adspend shows that in the UK internet advertising has now broken the £2bn mark. When I began watching these figures in early 2005, internet was catching up with radio spend. In the UK, we [...]

Literally moments after I posted the last blog, I noticed a story on the UKFast website which reveals another big content provider deal for YouTube. The BBC has signed a deal to create at least 2 dedicated channels on the site. They plan to show short clips from top rated programmes such as Dr Who [...]

We’re experiencing the early stages of convergence and the big players are doing their best to bolster online offerings so that once they’ve got visitors, they keep them as long as possible. SKY is a good example, having just announced a new deal with Google, which extends News Corp’s relationship with the Search giant into [...]

While Disney is currently ruling out big Internet partnerships, Viacom is trying to gain ground on Murdoch as he continues to gallop away in the broadcasters online race. Not only is Viacom looking closely at Bebo, but Techcrunch tells us that the media giant is buying Atom Entertainment, home to Atom Films, which highlights short [...]