Is there a more dominant business in its market than Google is today? The word ‘giant’ is over used to describe the size of companies but in Google’s case is seems inadequately small. So let’s say the galaxy-sized company this week reported record quarterly profits of a £1 billion, up 27% on the same period [...]

To be a success online you need many things – a great idea, determination, a little capital etc. But top of your list has to be Google Love. Trying to grow an online business without it would be like trying to hold back the tide – impossible.
But what is Google Love?
Google Love: (Goo gle Love)|goo:gul:luv|noun
What [...]

In the past week it has been suggested that search goliath Google is ready to anger some of the business world all over again by ramping up the ante on its controversial Adwords rules.
In May last year there was uproar when Google announced that it was changing its rules to allow paid search ad bidders [...]

If you thought that spending more than your competitors on pay per click (PPC) advertising campaigns was all that you needed to do to get top billing then you would be wrong.
In fact very wrong. PPC plays a key part in delivering high Google rankings, but it is not the only factor. Google is all [...]

A week on from my first blog on debating the value of online advertising, I have done some more thinking and some more reading and come up with an answer to the question of where to advertise online.
The answer is everywhere. OK a slightly facetious answer that isn’t that helpful but the point I’m making [...]

Back in May 2008 Google controversially changed its rules to allow companies to bid on rival trademarks. This afforded firms the potential opportunity to achieve top billing on rival terms. Understandably, this change generated a new campaign intensity that inevitably increased PPC prices.
However, new research from the Institute of Practitioners in Advertising states average click-through-rates [...]

Two outwardly unrelated articles grabbed my attention this week and it turns out that they are potentially closely related after all.
First of all a YouGov report suggested that online advertising was pretty ineffective, well at least on major sites it was. The 2009 Online Advertising Attitudes report, commissioned by ad network Addvantage Media, said that [...]

Recently released figures about the costings for Barrack Obama’s successful presidential campaign are yet another indication that online advertising has become a major deal for marketeers.
Presidential campaigns cost a lot of money and while a large chunk of the Republican’s budget this time went on clothes, advertising is always the most expensive part.
Traditionally, going back [...]

Interflora has become the first trademark holder to challenge Google’s Adword policy of allowing companies to bid on rivals’ trademarked terms. The US flower delivery giant has issued a lawsuit in the UK courts citing the UK Trade Marks Act as its justification.
Interestingly, it is not Google that Interflora is suing but two British companies [...]

The latest figures for online ad spend are an eye opening read. According to the Internet Advertising Bureau, internet advertising expenditure increased by 21% year on year in the first half of 2008, while the total ad market fell by 0.7% in the same period.
Now these figures do cover a period before the [...]