The latest IPA Bellwether report tells us that businesses are now more confident about economic conditions, however the vast majority are still not prepared to increase their offline marketing budgets. Is this the right approach in this climate?
It may seem strange for an internet business to be supporting the idea of offline marketing spend but [...]

The internet offers a platform for growth which has never before been as dynamic, practical or widely accessible. Online there are thousands of companies all competing for a place in the spotlight, so what accelerates those online businesses that are the most successful?
In 2009 we are ten years into the development of the internet as [...]

A week on from my first blog on debating the value of online advertising, I have done some more thinking and some more reading and come up with an answer to the question of where to advertise online.
The answer is everywhere. OK a slightly facetious answer that isn’t that helpful but the point I’m making [...]

Woolies has had a phoenix-like rebirth as an Internet retailer, the stories have enthused this week. The development is seen as a lovely, fluffy good news story to warm the hearts of Britons in these cold times. It is as though the Woolies name is so loved by us Brits that we don’t want [...]

As a brand name Google is arguably unmatched in the world. The fact that the proper noun has become a commonly used verb – ‘googled’- says it all. But while a brand can be the most recognisable in its particular arena, it does not necessarily translate into being the most successful.
Now, yes admittedly Google is [...]

New US President Barack Obama’s first term in office starts today and he is expected to deliver sweeping resolutions to many key issues. One of those key battle grounds is the argument pitching the major ISPs against advocates of Net Neutrality.
Now, depending on which side of the argument you’re speaking to, this contest could be [...]

While the traditional high street struggled in 2008, leading to a number of unfortunate business windups, the virtual high street continued to gain market share with impressive increases in both sales and visitor figures.
According to Mark Howe of Google, M&S’ online sales in the 13 weeks to December 27 grew by a hefty 29% despite [...]

Latest national newspaper circulation figures coupled with news of Exchange & Mart’s decision to drop its print version are further indications that online media are usurping the territory previously held by traditional print forms.
Reports this week have revealed that classified car magazine Exchange & Mart has taken the momentous decision to completely exit the print [...]

Recently released figures about the costings for Barrack Obama’s successful presidential campaign are yet another indication that online advertising has become a major deal for marketeers.
Presidential campaigns cost a lot of money and while a large chunk of the Republican’s budget this time went on clothes, advertising is always the most expensive part.
Traditionally, going back [...]

I am delighted to say that UKFast enjoyed another record year this year. A big thank you must go to our team, which has grown considerably this year, for continuing to deliver an excellent service to clients. It is their dedication more than anything else that helps to set us apart from our competitors.
A big [...]