Beat cyber attacks with prudent vigilance

Jonathan Bowers, October 6th 2008, 12:13PM

An article last week about Princeton University research into the sophistication of cyber attacks reminded me just how important it is for online businesses to take their security seriously.

The great strength of the internet is its accessibility but unfortunately the trade off is that this can also be its vulnerability. Providing access to legitimate Web surfers also means potentially providing access to those who would wish to do harm. So it is vitally important for any online business to ensure that they are doing all that they can to protect themselves and their customers from malicious cyber attack.

Most of you reading this blog will probably be thinking that you are totally covered, that you have the right level of protection in place. However, I’m sure that this was what global business giants ING Direct, New York Times and YouTube were thinking as well. According to the research from the Princeton group, all three were found to be vulnerable to attack because of weaknesses in their website coding or configuration.

A common theme to the problems the three websites experienced was data extraction. Cyber attackers were able to obtain important information of visitors to ING Direct, The New York Times and YouTube, which could be later used to obtain further crucial private information.

The realisation that such major organisations can become open to attack is very troubling but by taking the right precautions you can stay ahead of the online criminals.

The first piece of advice in such a situation is always - be proactive. Keep up to date with cyber attack trends and technological developments. Review your security software to ensure it is up-to-date and equipped to deal with new styles of online attack. Old security software is a waste of time.

Second, make sure that access to your website is properly monitored and protected. You obviously have to allow online traffic access through your server portals but procedures can be put in place to block tell-tail unscrupulous originators. Arm yourself with effective zero day protection systems.

Finally, talk to your hosting provider. All good hosting companies have comprehensive security procedures in place to ensure that their clients are fully protected. Make sure that your provider is delivering the protection you need, including appropriate security shields such as Cisco Guard.

It is a constant battle to defend your website from the attacks of online criminals but with proper attention and the right hosting support you can win the fight.

Tags: coding, consumer_confidence, cybercrime, internet, online fraud, phishing, security
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Real people - real recommendations

Jonathan Bowers, July 11th 2007, 3:24PM

It is amazing what the internet has done for customer recommendation. With a record number of people saying that they search online for reviews of a product before purchasing, we're now finding that the general public are becoming very savvy about what is and what is not genuine independent praise.

The idea that we can trust real people to give good honest opinions is stronger than ever. So much so that it reflects very badly indeed when this trust is betrayed by a product or service. Earlier this week, the Manchester Evening News revealed that the GMPTA's (local transport organisation) new publicity drive promoting a congestion charge across the city is in fact falsely portraying members of the public as pro charging.

The people who appear on the site and in direct marketing campaigns are actually models and the images were bought from an American photostock supplier. The case studies that they accompany are fictional and no interviews with the public were done during the production of the promotional literature.

If you read the many comments on the MEN website, it's obvious that by misleading the public, the GMPTA has alienated a lot of people they were originally trying to impress their views upon. It was also crisis management at its worst when both the PR company involved and the GMPTA denied fabricating any element of the information when they were first challenged.

Trust is the most important element involved in customer relations and the Internet is instilling this ever more deeply. Manchester's congestion charge has now set itself an even harder task.

Tags: consumer_confidence, trust, word_of_mouth
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E-commerce transparency

Jonathan Bowers, May 24th 2007, 1:07PM

A new survey about internet consumers highlights a few very pleasing things that people like myself have been telling clients for some time. The survey by MoreComputers concentrates on the aspects of e-commerce sites that users find particularly displeasing.

Having to register before being able to buy irks more than half of us, while hidden delivery costs are a pain for over a third of us. One of the biggest 'trust rating' statistics is that 50% of those surveyed said they would never buy from a website that did not show it's telephone number. This is one thing, I am consistently advising people on.

It's also fairly ironic, because in order to find a contact number on the MoreComputers website you have to click deep into the contact us section. Eventually you find it but it might be an idea for them to take notice of their own research if they want to avoid alienating half their visitors.

Tags: consumer_confidence, e-commerce
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