http://www.ukfastblog.co.uk/2008/12/10/interflora-to-sue-over-google-adwords-tactics/ News and views from the UK's best hosting provider Thu, 19 Aug 2010 15:35:26 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.ukfastblog.co.uk/2008/12/10/interflora-to-sue-over-google-adwords-tactics/comment-page-1/#comment-333 Stephen Thu, 11 Dec 2008 11:28:23 +0000 http://ukfastblog.live.text.co.uk/?p=2683#comment-333 Google developed the confidence to go ahead with its AdWords change after Yahoo won a similar court case back in March. The High Court ruled that it was acceptable for Yahoo to display ads for Sainsbury's supermarket when another company’s trademark was entered as a search term. Crucially, the court determined that plain English words were being sponsored by Sainsbury’s not a specific trademark. However, it was inevitable that Google would be challenged. It is just likely that it will win. Google developed the confidence to go ahead with its AdWords change after Yahoo won a similar court case back in March. The High Court ruled that it was acceptable for Yahoo to display ads for Sainsbury’s supermarket when another company’s trademark was entered as a search term. Crucially, the court determined that plain English words were being sponsored by Sainsbury’s not a specific trademark. However, it was inevitable that Google would be challenged. It is just likely that it will win.

]]> http://www.ukfastblog.co.uk/2008/12/10/interflora-to-sue-over-google-adwords-tactics/comment-page-1/#comment-323 Kate Wed, 10 Dec 2008 17:53:05 +0000 http://ukfastblog.live.text.co.uk/?p=2683#comment-323 It makes life much more interesting when businesses can bid on each others brands. I suppose it promotes competition and keeps market leaders on their toes. Fun and games! It makes life much more interesting when businesses can bid on each others brands. I suppose it promotes competition and keeps market leaders on their toes. Fun and games!

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