What is a brand worth? Well, a couple of months ago a lot more than it is now thanks to Google and ICANN. Successfully building a brand identity costs a lot in time, thought and money but the rewards are massive. A recognised brand is great advertising in its own right, it can instantly convey [...]

European football governing body UEFA will no doubt be delighted with the quality of the on-pitch spectacle at this year’s tournament. However, Platini and co’s greatest delight will probably be reserved for their online profits. According to the BBC , overall profits for Euro 2008 are about 35% higher than for Euro 2004, due in [...]

Here’s a thought – As the BBC website is available to the world and therefore can be read by non-licence fee payers, should it be funded by the license fee? This is a pretty contentious point. With the validity of the licence fee as a whole already a hot issue, the idea of Jonny foreigner [...]