In their efforts to connect with potential customers online, businesses are already using online banner ads, site sponsorship and email marketing but can we predict the next big development to hit the mainstream? In my view it’s going to be online community messaging.
Why? Firstly, community messaging has the power to deliver a business’s ad direct [...]

For those who don’t know, Manchester is playing host to the UEFA Cup Final tonight and the city is full of Scottish and Russian fans. We’re very fortunate at UKFast to have one of the best vantage points in Manchester. Today, 28 floors above the city centre it is especially advantageous. The events in Piccadilly [...]

UK supermarket titan Tesco has announced that it is not bidding on rivals’ names despite the introduction of Google Adwords changes. If true what are Tesco’s motivations?
Immediate reactions have been that Tesco does not want to dance to Google’s tune and that the move is designed to keep the cost of search engine advertising down. [...]