Archive for July, 2007

Power to the privacy advocates - or is it?

24th July 2007 4:52pm by Mother Superior posted in archived

We should all be pleased that the five big search engines have now shown a commitment to reducing the length of time that they retain potentially sensitive data about their users. Microsoft and Yahoo! announced their intentions this week, which means that Microsoft and Google have publicly agreed to keep user data for no longer [...]

Real people - real recommendations

11th July 2007 3:24pm by Mother Superior posted in archived

It is amazing what the internet has done for customer recommendation. With a record number of people saying that they search online for reviews of a product before purchasing, we’re now finding that the general public are becoming very savvy about what is and what is not genuine independent praise.
The idea that we can trust [...]

Monitoring brand popularity online

4th July 2007 5:09pm by Mother Superior posted in archived

Some results from a survey by PR agency immediate future have been published this week and they look at the Internet’s most talked about brands. The study takes the Interbrand Top 100 Companies and looks at how they rank when considered in terms of the volume of mentions they receive online.
On the whole the information [...]