Comments on: Online adspend up, Microsoft + ITV play catch-up http://www.ukfastblog.co.uk/2007/05/21/online-adspend-up-microsoft-itv-play-catch-up/ News and views from the UK's best hosting provider Thu, 19 Aug 2010 15:35:26 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Danny Meadows-Klue http://www.ukfastblog.co.uk/2007/05/21/online-adspend-up-microsoft-itv-play-catch-up/comment-page-1/#comment-243 Danny Meadows-Klue Mon, 05 Nov 2007 21:31:21 +0000 http://ukfastblog.live.text.co.uk/?p=1503#comment-243 Thinking about the issues all this raises, here are a few comparisons about market growth and online adspend. They’re from articles or papers where I’ve tried to contextualise what is really happening. For the UK there's some thoughts about TV, but it's too early to see the drop (most recent first)… US boom just keeps on coming digitalstrategyconsulting.com/articles/2007/10/us_online_adspend_new_records.html UK spend shows the transition between media digitalstrategyconsulting.com/insight/2007/10/uk_digital_advertising_market.html Mexico starts late but accelerates fast digitalstrategyconsulting.com/articles/2007/07/mexico_hits_the_internet_tippi.html Switzerland lags behind where it could be: digitalstrategyconsulting.com/articles/2007/09/sizing_the_gap_swiss_marketers.html Central & Eastern Europe rising quickly digitalstrategyconsulting.com/insight/2007/05/digital_central_and_eastern.html Spanish internet use and spend starts to accelerate digitalstrategyconsulting.com/insight/2007/04/spain_understanding_the_online.html Denmark: always out in front digitalstrategyconsulting.com/articles/2005/01/danish_awards_put_internet_in.html Some horridly wrong predictions in 2005 about where the market might be heading digitalstrategyconsulting.com/insight/2005/04/digital_advertising_futures_th.html The first attempt to track European online adspend for 2005 digitalstrategyconsulting.com/insight/2006/02/digital_europe_tracking_the.html Thinking about the issues all this raises, here are a few comparisons about market growth and online adspend. They’re from articles or papers where I’ve tried to contextualise what is really happening.

For the UK there’s some thoughts about TV, but it’s too early to see the drop (most recent first)…

US boom just keeps on coming
digitalstrategyconsulting.com/articles/2007/10/us_online_adspend_new_records.html

UK spend shows the transition between media
digitalstrategyconsulting.com/insight/2007/10/uk_digital_advertising_market.html

Mexico starts late but accelerates fast
digitalstrategyconsulting.com/articles/2007/07/mexico_hits_the_internet_tippi.html

Switzerland lags behind where it could be:
digitalstrategyconsulting.com/articles/2007/09/sizing_the_gap_swiss_marketers.html

Central & Eastern Europe rising quickly
digitalstrategyconsulting.com/insight/2007/05/digital_central_and_eastern.html

Spanish internet use and spend starts to accelerate
digitalstrategyconsulting.com/insight/2007/04/spain_understanding_the_online.html

Denmark: always out in front
digitalstrategyconsulting.com/articles/2005/01/danish_awards_put_internet_in.html

Some horridly wrong predictions in 2005 about where the market might be heading
digitalstrategyconsulting.com/insight/2005/04/digital_advertising_futures_th.html

The first attempt to track European online adspend for 2005
digitalstrategyconsulting.com/insight/2006/02/digital_europe_tracking_the.html

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