A new survey about internet consumers highlights a few very pleasing things that people like myself have been telling clients for some time. The survey by MoreComputers concentrates on the aspects of e-commerce sites that users find particularly displeasing.
Having to register before being able to buy irks more than half of us, while hidden delivery [...]

For the first time since Internet adspend began its dizzying climb, television advertising spend has dropped. A new report into online adspend shows that in the UK internet advertising has now broken the £2bn mark. When I began watching these figures in early 2005, internet was catching up with radio spend. In the UK, we [...]

My viral video chart this morning alerted me to a great example of brand building. I hadn’t come across GOODMagazine.com before but a recent viral video posted on YouTube has certainly brought them a wider audience. It has been online now for 10 days and received 657,871 views to date.
It’s called Internet Porn, which [...]

In the UK, many businesses are discovering the benefits of working with social media in order to build their brand. It is often seen as a leap of faith for a business to put its stall out on a site like MySpace or YouTube or Flickr. Managing directors are held back by the idea of [...]

Yesterday I attended a seminar session in Manchester called Meet the Northern Correspondents, which added to the newspapers’ online debate. The two speakers were Helen Carter of The Guardian and James Wilson of the FT.
Helen revealed that some departments have a ‘Web First’ policy meaning that their stories appear on the web and then the [...]

There has been a small cloud of controversy over the BBC’s development of their on demand services - known as the iPlayer. As they are a little behind the game for visual downloads it’s not surprising that they are eager to launch. So it must have been an inconvenience for them to have to resend [...]