With Millward Brown naming Google as the world’s biggest brand for the first time this year, people are once again suggesting that the Internet super brand is becoming too powerful.
Back in 2002 many businesses who had enjoyed strong Google rankings simply dropped off the radar and questions were asked about the power of the search [...]

It seems to me that politicians are really harnessing the internet now and truly undertanding the power that it can afford them. Well, they are in the US and France anyway. It’s not just that the presidential candidates themselves are doing it but by extention the online community is also creating a buzz about each [...]

One of the exciting things about working with a technology company is that you can never be 100% sure that what you are doing in terms of development will allow you to deal with all the changes occurring across the industry.
It could become easy to be very reactive – to adjust as the changes happen [...]

The Direct Marketing Association in the US has done its first major survey focussed on the b2b sector, discovering that the biggest single area of spend is direct response communications.
The most interesting finding for me is that the US statistics separate off online marketing and online PR (termed new media). Within direct response communications, online [...]

The BBC is well established as the UK’s strongest web presence and so last month’s announcement that BBC Jam, the online learning service for 5-16 year-olds, was to be suspended will have been a great relief to any company looking to compete in that market.
As a B2B hosting provider, UKFast has a number of clients [...]

It’s obviously good news that the UK has fallen out of the ‘dirty dozen’ spam sending nations in a new report by Sophos but the main reason we have fallen out of the list seems to be because other nations are now sending more, rather than the fact that we are sending less.
The new report [...]