User account
Recent posts
- The benefit of personalised home pages
- Windows v Linux
- Don't kick Google StreetView to the curb
- Is video grinding the internet to a halt?
- Viacom/YouTube battle threatens to trample web user's privacy
- ICANN joins Google in putting boot into brands
- UEFA boosts profits with bigger online presence
- Is the BBC website good value for money
- Online Community Messaging – the next big online marketing tool
- Community Spirit alive and well in Manchester
Archive
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- February 2008
- January 2008
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
Subscribe
New Aussie search gives Google levy
Jonathan Bowers, April 11th 2006, 10:26AM
Google has bought a new search technology called Orion and along with it - inventor Ori Allon.
The new technology, also coveted by Microsoft and Yahoo!, finds pages where the content is about a topic strongly related to the key word. It then returns a section of the page, and lists other topics related to the key word so the user can pick the most relevant.
The technologies true innovation lies in the accuracy with which it returns results and the speed at which you subsequently find the relevant information. It is good news for sponsored links - and therefore Google - as the ability to return even more accurate results should improve the return on investment, which will allow Google to up prices accordingly.
It doesn't appear to be as good news for websites in the general search list as the results do not return the webpage itself, but a section of it - so searchers may get their answers without being drawn onto a website, giving that site less traffic.
Having said all this, it could be that Google has only done the deal to make sure that its main competitors can’t and Orion, like other Google acquisitions may be re-badged and brought to the public in a totally new guise. We will have to wait and see.
Comments
Leave a comment
(Plain text only)
Giles Smith, April 11th 2006, 11:04AM
Maybe Google's secret to success is that they buy up software developed in an academic environment, where the emphasis is on creating software that is user friendly, and research into the software that is to be created is much more expansive. Also academic software developers often have much more time to test and improve their software before release.
Microsoft and others however rely on software developed in a commercial environment where the emphasis is on churning out the software as quickly and as cheaply as possible, often full of bugs and not properly tested. Often commercially produced software is substandard to academically developed software, just look at UNIX Vs Windows 95-2000. However Microsoft seem to be learning their lesson with XP and hopefully Vista will be of a similar standard.